Instagram started testing long horizontal videos on October 26. The format is called Features, it runs up to 90 minutes, and it’s aimed at podcasters, comedians and anyone else who records full-length shows. A small group of US creators has it now, after an earlier run in Brazil. Features show up in the main feed and on Explore, and short Reels can point viewers to the full episode. If you run a podcast or an interview show on the side, that sounds like a second YouTube.

A person with a few hundred followers and a phone can now out-earn a weekend job by posting from an account nobody knows is an ad. Some of them reportedly clear around $6,000 a month. The setup is simple: open a second profile, post short videos that sound like one regular person recommending something, and get paid by the brand, or by the agency or app that sits between the two.

Digital marketing is no longer a hidden gem; it’s the powerhouse that propels businesses into the stratosphere of success. Imagine this: your business, once confined to local success, now reaching potential customers across the globe. But that’s just the beginning! Digital marketing is constantly evolving, and if you don’t stay ahead of the curve, you risk getting left in the dust. Today’s world is all about connecting with audiences on a personal level, and digital marketing is your golden ticket to making that happen.