Instagram started testing long horizontal videos on October 26. The format is called Features, it runs up to 90 minutes, and it’s aimed at podcasters, comedians and anyone else who records full-length shows. A small group of US creators has it now, after an earlier run in Brazil. Features show up in the main feed and on Explore, and short Reels can point viewers to the full episode. If you run a podcast or an interview show on the side, that sounds like a second YouTube.

Social media management looks deceptively easy from the outside. You post things. People like them. Someone pays you. The reality is more complicated — and more lucrative when you handle it correctly. The market is real. Every small business owner knows they should be posting consistently. Almost none of them have the time or inclination to do it well. That gap is your business. But scope creep will eat you. “Can you also respond to DMs?

You’re actually sitting on a pretty unfair advantage already, even if it doesn’t feel like it. AI isn’t just a “do more work faster” tool for side hustles; it’s more like a silent partner that doesn’t get tired, doesn’t argue, and doesn’t ask for equity. The trick is using it where leverage matters, not where it’s just novelty. One of the strongest ways to use AI is as a multiplier for things you already touch: writing, research, visuals, and decision-making.

Side hustles have quietly crossed a line in the American labor market, shifting from a temporary coping mechanism into something that looks a lot like a structural feature of working life. A new national survey released via PRNewswire by MyPerfectResume finds that 72% of U.S. workers now depend on at least one source of secondary income, a slight increase from last year but a meaningful signal that the trend is not fading.