As Canada prepares to host the 2026 FIFA World Cup, new research from Employment Hero, an AI-powered employment platform, points to an underappreciated dimension of how Canadians are thinking about the event: not just as spectators, but as workers willing to restructure their professional lives around it. Fourteen percent of Canadians say they would likely consider taking on temporary or gig work tied to a major event such as the FIFA World Cup.

Side hustles have quietly crossed a line in the American labor market, shifting from a temporary coping mechanism into something that looks a lot like a structural feature of working life. A new national survey released via PRNewswire by MyPerfectResume finds that 72% of U.S. workers now depend on at least one source of secondary income, a slight increase from last year but a meaningful signal that the trend is not fading.